Twitter Ads are designed to help you connect with a global audience, get results that drive action, and add value to your business.
Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses - it's no wonder that companies can see actual growth from this platform.
With the ability to create a narrow and distinct target audience, Twitter ads are not too costly. Having the ability to set your budget and target audience minimizes resources. For example, when choosing the Promoted Video Views campaign, your cost per video view can be as low as 1 cent, and clicks have been as low as 17 cents with a Website Clicks or Conversions campaign.
There are a few advertising methods Twitter can offer you. You can, if you like, use all 3 methods to get more visibility and attraction to your company. They can all be used to target specific demographics, meaning the interest you get, will be defined and relevant to your company.
Benefits that Twitter Advertising Can Bring to Your Business:
Speed:
If there is anything that characterizes Twitter as a social network, it is how instantaneous it is. It isn’t for nothing that 62% of users find Twitter to be the quickest way to stay up to date with what’s happening. It is a real time connection to the world and a way to interact with celebrities, so it only makes sense to make the most of this way to have a direct and fast connection between brand and users.
Synchronization with company’s goals:
Advertising on Twitter is totally integrated into users’ timelines via promoted tweets. Except for a small symbol in an upper corner, these tweets look and act just like any others. Users can interact with them by mentioning, retweeting, liking… The point is for it not to be obvious what advertising content is or not. We can, however, make out promoted tweets stand out by using eCards. This feature allows us to add visual content according to the objectives of each campaign, and thereby improving conversion rates.
Tailored pricing:
Twitter Ads’ payment method is based on payment per achieved objective: app install, conversions, video playback, lead… which means that all of the money you invest is spent on achieving the overall objective of the campaign. Like Facebook, it is based on a bidding system, but with more adjusted prices regarding competition: in order to win a bet you only have to pay one cent more than the second highest bidder.
Better CTR:
Various studies indicate that advertisers on Twitter consistently obtain higher CTRs, allowing us to conclude that these campaigns attract more attention from potential audiences. We believe that the reason for this could be the improved integration of ads with content, and the reduced amount of competition (while Facebook is “saturated” with ads, there are not many marketers using advertising on Twitter yet).
Stronger potential for going viral:
Retweeting is the essence of Twitter, so the with the same number of interactions, ads on Twitter will have a much larger chance of going viral and reaching out to more people.
New technological solutions:
New automation solutions are being developed especially for Twitter. These tools allow us to automate the creation of versions of ads, easing the entire process and obtaining real time insights to concentrate your budget on truly effective ads.
