Traffic Building
What is Traffic Building?
The use of online and offline promotion techniques such as banner advertising, search engine promotion and reciprocal linking to increase the audience of a site (both new and existing customers).
Benefits of Traffic Building
- Know your visitors
- Track where traffic is coming from
- Use an IP lookup database
- Use a personalised URL
- Gauge the success of other marketing activities and see your match rate rise
- Know exactly what your customers are looking for
- See where you are losing customers
- Find out how to optimise your website
