Traffic Buildin

Traffic Building

What is Traffic Building?

The use of online and offline promotion techniques such as banner advertising, search engine promotion and reciprocal linking to increase the audience of a site (both new and existing customers).

Benefits of Traffic Building

  • Know your visitors
  • Track where traffic is coming from
  • Use an IP lookup database
  • Use a personalised URL
  • Gauge the success of other marketing activities and see your match rate rise
  • Know exactly what your customers are looking for
  • See where you are losing customers
  • Find out how to optimise your website

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