Traffic Analysis

What is Traffic Analysis?

Traffic analysis is the process of intercepting and examining messages in order to deduce information from patterns in communication, which can be performed even when the messages are encrypted. In general, the greater the number of messages observed, or even intercepted and stored, the more can be inferred from the traffic.

Traffic analysis can be performed in the context of military intelligence, counter-intelligence, or pattern-of-life analysis, and is a concern in computer security.

Benefits of Traffic Analysis:

• Know your visitors
• Track where traffic is coming from
• Use an IP lookup database
• Use a personalised URL
• Gauge the success of other marketing activities and see your match rate rise
• Know exactly what your customers are looking for
• See where you are losing customers
• Find out how to optimise your website

Advantages of Traffic Analysis:

• It helps monitor your visitors and use
• It can help you optimize your website
• It can help you formulate a sales and e-marketing plan
• Making your website consistent
• Improves SEO
• Increased sales/commissions