Traffic analysis is the process of intercepting and examining messages in order to deduce information from patterns in communication, which can be performed even when the messages are encrypted. In general, the greater the number of messages observed, or even intercepted and stored, the more can be inferred from the traffic.
Traffic analysis can be performed in the context of military intelligence, counter-intelligence, or pattern-of-life analysis, and is a concern in computer security.
Benefits of Traffic Analysis:
Know your visitors
Track where traffic is coming from
Use an IP lookup database
Use a personalised URL
Gauge the success of other marketing activities and see your match rate rise
Know exactly what your customers are looking for
See where you are losing customers
Find out how to optimise your website
Advantages of Traffic Analysis:
It helps monitor your visitors and use
It can help you optimize your website
It can help you formulate a sales and e-marketing plan