Social media optimization (SMO) is the process of optimizing your website to make it more “sociable.” In other words, SMO makes it easier for your business to get discovered online by all the right people! (That’s why SMO is sometimes called “search marketing optimization”.)
SMO bridges the gap between your site and your social presence (meaning, your Facebook-Twitter-LinkedIn-Instagram-whatever accounts), making you more visible on the web, and giving your audience more ways to connect and interact with you.
Why you need a social media optimization company?
If you are a business looking for brand image enhancement through online methods, you will need effective social media optimization services. We will use your dormant accounts on social media sites and promote your business, resulting in generation of quality leads.
Our social media agency in India offers you a golden opportunity to connect with your target audience and win their trust by sharing unique content on different social media platforms such as Facebook, Twitter, Instagram and YouTube. The content can be in varied formats such as blogs, videos or even articles.
We will advertise your business on the internet through your fan page and groups which will help in bringing quality traffic to your site and increase leads.
Benefits of a Social Media Optimization:
Targeting Specific Audience:
SMO strives to reach specific customer groups based on their age, interests, location, gender etc. and finally proving beneficial for your business.
Through SMO, your brand will get visibility in the popular social sites in no time. Indeed the most profitable way of advertising.
Internet is a very good place for advertising and SMO can effectively create awareness about brand, product and services swiftly through social networking sites.
SMO is more effective, both in terms of money and as a method compared to traditional marketing.
Search Engine Ranking:
SMO can provide you with a good collection of back links to enable your ranking to be among the top searches.
Getting links to your website:
Your website is popularized by the number of links it has. Thus getting more links to your website is an absolute necessity.
Advantages of a Social Media Optimization:
Increased Brand Awareness:
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure.
Improved Search Engine Rankings:
Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn't directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
Better Customer Satisfaction:
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
More Brand Authority:
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority.
Gain Marketplace Insights:
One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer' interests and opinions that you might not otherwise be aware of if your business didn't have a social media presence.
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader - it requires work that can be supported by online networking tools. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.
Higher Conversion Rates:
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company's website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.