Search Engine Optimization (SEO)

Search Engine Optimization

What is Search Engine Optimization?


Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Types of Search Engine Optimization:


Keyword research:

Finding the best keywords to target on a page of content

Content creation:

Publishing high-quality content focused on target keywords

Keyword optimization:

Using the target keyword in all the right places and using good meta tag SEO.

Benefits of Search Engine Optimization:


  • So-SEO can help you improve your rankings in search engine results.
  • This has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales.
  • But if you’re not convinced, keep reading to learn five of the biggest benefits of optimizing your site for se

The Advantages of Search Engine Optimization:


  • If you’re a marketer or business owner, you’ve likely been told that you should be using SEO (Search Engine Optimization) more than once or twice.
  • That’s because today, it’s an essential part of any successful marketing strategy.
  • But if you’re not familiar with this tactic, you might not be convinced that it’s worth your time or money.
  • And that’s why on this page, we’ll go over what is SEO in Marketing, the role it plays in marketing, and five key benefits it offers your business.


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