Search Engine Marketing

What is Search Engine Marketing?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Types of Search Engine Marketing:

PPC:

Google AdWords or Pay-Per-Click is Google’s form of online advertising. Advertisers bid on “trigger” words and phrases which prompt their ads to display in sponsored search results. Advertisers pay a fee every time someone clicks on one of their ads.

Local:

Local SEO is a type of search engine optimization (SEO) that focuses on getting your business listing to show up in Google map results. There is no charge for clicks.

Organic:

Organic SEO is a search engine optimization process that results in your website content gaining increased visibility in unpaid, non-local results. There is no charge for clicks through to your site.

Benefits of Search Engine Marketing:

Pay Per Click Management (PPC) - The Fastest Way To Get Qualified Leads Paid search is a viable Internet marketing strategy offering business a great flexibility and control in their advertising campaigns. It can be implemented as a temporary, seasonal or long-term strategy and monthly budgets can be closely monitored and controlled. It is about ensuring that through your Search Engine Marketing efforts you will deliver to the right person, the right message and the right experience at the right time.

The Google Adwords program is currently the largest paid search network and provides advertisers the opportunity to display their advertisements in the sponsored listing of the Google search engine and other Web sites. The Yahoo Sponsored Search program offers many of the same features as Google's AdWords program.

• Reach Your Clients Instantly.
• Increase Brand Awareness.
• Create Geo-Targeted Search Ads.
• Implement and Manage Ads Easily and Quickly.
• Target the Right Audience Through Optimized Ads.
• Increase Traffic Through Ad Visibility.
• Pay Only Per Action.
• Appear on Competitors' Related Keywords.