Railway Advertising

Railway Advertising

What is Railway Advertising?

Railway advertising is the easiest, fastest and most effective way to reach out to lakhs of consumers. Railway advertising is also known as Train station advertising or rail advertising. Railway advertising is a perfect way to attract the attention of commuters who travel by trains on daily basis across city.
Railway Advertising is another very good option for advertisers as Indian Railways is the best means to commute around the country and maximum of the population uses the same.

We are involved in offering Railway Advertising Service to our most valued clients. This Railway Advertising Service is widely appreciated and available at most affordable prices. Railway media comes under Transport Media which serves all areas across the India providing effective, high impact and high quality outdoor advertising campaign.

The easiest, fastest and most effective way to reach out to lakhs of consumers is through Railway advertising in Mumbai. Also known as Train Station advertising or local train advertising Mumbai it is a perfect way to attract the attention of commuters who travel by trains daily all across Mumbai City. And who can serve you better than us when it comes to Railway advertising in Mumbai, as we are the leaders in Railway Advertising.

The Indian nationwide rail network, being the fourth largest in the world, creates a largest mass of opportunities for advertisers. Railway trains and stations are, therefore, the most prudent means of capturing mass visibility.

There are a lot of suitable mediums and avenues to advertise in railways like:

  • Railway trains wrapping
  • Inside train promotions through sampling of collaterals and water cups branding
  • Hoardings and LED screens at railway station platforms and vicinity areas etc.

Benefits of Railway Advertising:

  • Wide reach and high exposure.
  • Takes the brand message to target audience spread across the train route.
  • Dwell time at railway stations and travel time to reach the destination can be effectively used to communicate brand message to the target audience.
  • Once the passengers are seated and start their journey to reach their destination, they are in relaxed mood and positive mind state which help the brands to communicate the brand message more effectively.

Different ways of engaging target audience through railway advertising:

  • Platform hoardings and banners.
  • Product sample distribution and live demos in train and at platforms.
  • Kiosks
  • Standees at the entrance and exit points of railway stations.
  • Train wrap ads/ full train exterior branding
  • Radio announcements at platforms
  • LED Panels and Digital screens

Advantages of Railway Advertising:

  • Being introduced at all major stations, first-of-its-kind in Kerala.
  • Display of Video Advertisements and Railway Ticketing information with High Definition 20” monitors mounted right in front of the Ticketing & Reservation Counters (less audio support).
  • All screens will display the ticketing information of the passenger at the counter at 1/3 space at the bottom of the screen leaving 2/3 of the screen to display Video Ads.
  • Apart from the passenger at the counter, the whole population in the long queues and other passing audience will hook their eyes to these electronic medium as long as they remain in the hall.
  • Videos, Flash files or Jpeg images can be used for advertising.

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