Radio Advertising

Radio Advertising

What is Radio Advertising?

Radio advertising is a form of advertising where an advertiser buys commercials/spots to promote their products or services. In Radio FM Advertising, an advertiser pays commercial radio stations for airtime and in exchange, the radio station broadcasts the advertiser’s commercial to its listening audience. With the availability of radio stations in almost every metro of the country, Radio FM Advertising in India has proven to be a very versatile platform for brands to communicate with their target audience. Digital Advertising Company is one of the top Radio Advertising Agency in India that offers the best FM Advertising (Radio Ads) services. Our young and passionate team works with the aim of creating “unforgettable” ads for clients by making great impact and brand image in listeners mind.

Advantages of Facebook Advertising:

  • Radio sells with immediacy, intimacy and it sells everywhere.
  • Radio stars in the theatre of the mind and escapes advertising clutter.
  • Radio is the cost effective medium and a targeted way of advertising.
  • Radio is an active media and its reach is nice.

Types of Radio Advertising:

Live read:

The ESPN Radio show Mike & Mike is a good example of a format where you can hear commercials read in real-time online by a radio announcer, a type of commercial also known as a live read. This type of advertisement is more effective with a really popular on-air host because advertisers hope that the host's voice will carry extra weight with the show's audience.


Many radio stations implement sponsorships for certain types of radio segments, such as traffic, weather, or sports scores during halftime of the big game. It will generally sound something like this: 'This hour's weather update brought to you by Beach Rentals. Call Beach Rentals for all of your vacation needs.'

Produced spot:

A produced spot can either be a straight read of your advertising message or a read that incorporates multiple voices, sound effects or a jingle. A jingle is a short, catchy song about your company. These typically tell listeners where to find your business or your products and can be funny, serious, or informative.

Benefits of Radio Advertising:

  • Radio Reaches a Huge Audience
  • Radio is Targeted
  • Radio is Influential
  • Radio Cuts Through
  • Radio is the Anywhere, Anytime Medium
  • Radio Is the Pulse of the Community
  • Radio is Flexible and Immediate
  • Radio Offers Promotional Opportunities
  • Radio Reaches Your Target Customers with Frequency
  • Radio Provides a Strong Call-To-Action

Advantages of Radio Advertising:

  • FM radio advertising focuses on targeting the customer locally so that they can target only those cities where majority of people are interested.
  • FM radio advertisers can have the edge of choosing different tunes for multiple FM radio advertising.
  • FM radio helps to reach listeners at a certain number of times so that the consumer can listen to an ad multiple times and can take an action.
  • FM radio advertises with different level of styles, no matter whether you choose classic format or modern techniques it will reach the specific gender, age you target.
  • Advertising on FM radio is not expensive but are a cost-effective method to air your promotional content.
  • Radio advertising is everywhere you don’t need television and computer to see ads and tunes you just need to listen to it and take actions.
  • FM radio make the brand more advertised more appealing and is also based on speedy broadcasting

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