Postcards work for every industry, business to business and business to consumer. The best postcards incorporate simple, proven design techniques that attract instant attention, reinforce a message and funnel attention to an offer and call to action.
Benefits of Postcard Design:
Postcards are Affordable:
Postcards offer high-quality marketing for a very low investment. In fact, a postcard is the most cost-effective form of targeted marketing available. Not only is the printing inexpensive, in most cases the postage rate is much lower. This makes promotional postcards affordable for any size business or organization.
Postcards are Measurable:
You know exactly how many postcards were mailed out and exactly how many new inquiries, leads, and/or sales were generated. In addition, the measurability of postcards makes them an especially good method for test marketing.
Postcards are Versatile:
Postcards are as versatile as your imagination. They can be used to introduce new products and services, announce a sale or special offer, invite people to a tradeshow, seminar or event, drive traffic to a website, serve as a coupon just about any marketing idea you have can be conveyed through a postcard.
Postcards are Efficient:
You know exactly how many postcards were mailed out and exactly how many new inquiries, leads, and/or sales were generated. In addition, the measurability of postcards makes them an especially good method for test marketing.Unlike other forms of direct mail, postcards aren’t hidden within an envelope or packet. This allows the recipient to clearly see your offer while sorting through the day’s mail. Because no additional steps are required, your postcard makes an immediate impression.
Postcards are High-Impact:
A postcard isn’t a multi-page document or lengthy brochure; it is a single piece of cardstock. By design, the message conveyed on a postcard gets right to the point. The creative use of color, attention-grabbing design, and oversized dimensions are ways to further enhance the impact of your message.
Postcards are Tangible:
Postcards arrive to your audience in physical form. By contrast, a promotional email only exists in an intangible, electronic form. An email cannot be felt or held. Also, because an email arrives as a single line of type within a busy inbox, it can be easily overlooked or deleted. Postcards, on the other hand, are almost guaranteed to be held, touched, and seen by the recipients.
Postcards are quick to Launch:
Because postcards are relatively straight-forward, they do not take as long for a talented graphic artist to create. Postcards are also relatively quick to print and need no special preparation for mailing.
Postcards are perfect for Target Marketing:
Postcards can be sent to prospective clients, brand new clients, preferred clients, former clients, or any market segment you choose. By designing your postcard and offer toward a well-defined and specific target audience, your marketing efforts become much more effective.
Postcards are Stealthy:
Sometimes you don’t want your competition to know about your offers and promotional ideas. This can be a problem if you promote your business via TV, radio, newspaper, billboards, or other mass marketing approach.
Postcards are proven:
Postcards have been around since the days of the Pony Express. They are a proven method of communication. Chances are you receive promotional postcards in your mailbox almost daily
Advantages of Postcard Design:
Postcard marketing is affordable, even for the smallest of businesses
It’s easy to track your results. Your card can tell recipients to bring the card into your store for a special discount. Or it can ask them to use a special ordering code when purchasing from your website.
Postcards are versatile. In a single mailing, you can seek business from perspective customers, and solicit repeat business from existing customers. Plus, a postcard isn’t just something to send through the mail. You can use postcards as oversized business cards, hang tags for your products, and mini information sheets.
Your postcards can “brand” you and your business in ways that most marketing materials cannot. If you start and stick to a regular postcard-mailing program, you and your business will gain quite a reputation, and perhaps even a little fame.
Postcards don’t take up a lot of space. Your customers can carry them in their pockets and pocketbooks.