What is off page SEO?
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Linking to or promoting your website, and effectively "vouching" for the quality of your content.
Unlike on-page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website.
We will examine these in detail below, but first, let me explain the importance and benefits of off-page SEO.
Why is Off-Page SEO important?
Off-page SEO refers to the useful techniques which can help improve the search engine rankings of all types of website. Off-page search engine optimization involves various steps to optimize each and every pages of the website that will help in improving the rankings on different search engines. Off-page SEO is done externally there is nothing done inside the website. Link building Process is a major part along with Good Quality Content, of the off-page SEO that helps in increasing the authority of your website as well as promoting your website.
Search engines have been trying for decades to find a way to return the best results to the searcher.
To achieve this, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website.
A web site that is high quality and useful is more likely to have references (backlinks) from other websites.
It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
Increase in rankings:
The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank:
Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.
Greater exposure:
Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.
Establish Trustworthiness:
In addition to the above, Google has recently introduced the concept of Expertise, Authority and Trustworthiness (E-A-T), which plays an important role in rankings and is directly related to off-site SEO.
Other Benefits of Off Page Optimization:
Improves Rankings:
It’s a successful strategy which helps in the increase in search engine rankings.
Incoming Traffic:
Link building is also helpful to attract and drive more incoming traffic to your website.
Creates More Exposure:
Along with the inbound links, it also creates brand awareness about your business. More exposure on web leads to more clicks and visits to the website.
