Shopping Malls is one of the most frequently go to places amongst many urban youngsters and families today. What can be a better place to hang out with your family and friends than a Shopping Mall? Usually the average daily footfall in popular Malls typically ranges up to thousand, and even leaping to lacs on weekends. Thus Mall Advertising offers excellent visibility and opens up fantastic Marketing avenues.
Much like commercial TV, radio or the web, Shopping Centres draw mass audience to a common point where Brands can effectively convey their message; however that is the place most similitude end. In contrast to TV or radio, Mall is a Point-of-Purchase Advertising Vehicle where buyers can be carried on a rush of intrigue or excitements produced by the brand message and convert it promptly into a buying event.
Types of Mall Advertising:
It is a medium of indoor Advertising in Malls. This means placing your Advert at the entry gate of the mall, where it is not likely to be missed by any visitor.
These screens are usually placed at the centre of the Mall premises or where it is most crowded. And highly engaging digital ads are played on the screens.
Standees and Cut-outs:
You might have seen various printed rectangular Adverts, standing on the floor, these are nothing but standees. They can be placed anywhere in the Mall premises be it the compound, lobby or corridors.
When the Adverts are placed handing from the top, these are called Drop-downs.
These are the option of Mall Advertisement wherein the Advert is placed on a backlit panel, which is highly attractive and unmissable.
Glass Lift Shaft:
Here the Adverts are placed on the Glass of lift shafts.
Brands can also place their products for sampling under Mall Advertising. It is a unique way of connecting with the consumers, collecting customer feedback and launching new products.
Food Court Advertising:
Brands can also mark their presence at the food courts, while the individuals are in the relaxed mode and resting.
You might have witnessed the banners placed on the poles, standing on the open areas of the Malls. These are nothing but Flag poles.
Various promotional or launch events can also be initiated in the premises of Shopping Malls which greatly benefit in Brand Engagement.
Advertising in Washrooms:
These are the places where brands place their Adverts to enjoy the uninterrupted attention of the audience.
Parking Boom Barriers:
Brands can even advertise at the Parking barriers to attract the individuals while entering and exiting the malls.
Benefits of Mall Advertising:
Makes sure that your products or services stand out when shoppers are evaluating their purchase decisions.
Allows retailers and retail products to reach out to this mass audience in the common areas and drive them to their stores from all points of the mall to maximise their share of the available purchasing spend.
Perfect opportunity to catch shoppers when they have their credit cards or mobile phones in their hands.
Allows you to connect with potential clients beyond the point of purchase - delivering for marketers who are not linked to mall sales. Research shows that 80% of responders say that mall advertising is likely to remind them about products or services they might buy either while in the mall or at a later date.
Advantages of Mall Advertising:
Whatever be the reason for the visit in Shopping Mall, people can't in any way, remain unattracted to the Marketing or Advertisement activities of different brands in the Shopping Centre.
Shopping Centres have a unique advantage of Advertising or publicizing the products, as well as offering it for sale under the same premises. This makes it easier to allure the customer to make a purchase decision.
Following from the past point, since the product Advertisement and display are under the same roof, an exciting product Advertisement is likely to attract the individuals to the store for impulse purchasing.
Placing Adverts in the key, high traffic areas of Mall can garner high reach and as well as recurrence through repeated exposures. This expands brand awareness and strengthens brand recall..
Hyper local promotion is effectively conceivable in Shopping Malls. A Brand which has its store in the region can draw maximum advantage by promoting themselves in the shopping centre.
Likewise, Adverts placed in Shopping Centres can be custom-made to suit the preferences, inclinations and purchasing behaviour of customers of that locale.