On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on Google, Bing, and other search engines.Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).
Finding and ranking for the right keywords will make or break your website. Keyword research will show you not only the right keywords to target, but also what your customers want and need from your products. Keyword research will help you not only sell more products, but also help you support and retain more customers.
Benefits of Keyword Research?
An engaged audience:
To begin producing content that is relevant to your audience you must understand what keywords are bringing traffic to your site.
Relevant content will not only attract visitors, but it will also attract qualified traffic. You will have a higher conversion rate if the content you are providing is meaningful to those who are reading it.
Marketing trend insight:
Analyzing keywords will offer you insights into current marketing trends and consumer behaviour. Keep up to date on what’s popular and important to your audience and use that to keep your content relevant.
Prioritize your time properly:
Don’t spend time creating content on keywords that are not increasing your bottom line. Use the keywords that are generating success to your advantage, this will have a huge impact on your ROI.
Expand your long tail efforts:
Use keyword research to discover other keyword queries and expand your long tail efforts. The long tail search is the most popular type of search, according to SEOmoz, this type of search makes up 70% of search traffic. Effective keyword research can help you to rank high among phrases that matter to your audience, break into new markets, and overall, strengthen your visibility.
Place keywords in the right spot:
Identifying your ideal keywords is half the battle. Once that is complete, putting these keywords in the right location is the next step. This will have a huge effect on your organic search ranking. You should have these optimal keywords in your page title, alt text, URL and anchor text to improve your site’s crawl ability in search engines.
Advantages of Keyword Research?
Gives You Direction
Makes You Find New Topics
Gets You The Best Listings In Search Engines
It Takes Care Of Competition Analysis
Makes You Target The Right Audience
Expansion of your brand
Keeping your audience interested
Saving your time
Higher ranking = higher awareness about your company
It helps you dig deeper for high-value keyword
It helps you target more moneymaking related keywords