Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. While there are many reasons a business or individual may decide to advertise, Instagram advertising is often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).
Since Instagram is such a visual platform, text ads are not a thing here. Rather you need an image, set of images, or video (which can be accompanied by text) to reach your audience with Instagram ads.
Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience... Rather you need an image, set of images, or video (which can be accompanied by text) to reach your audience with Instagram ads
Benefits that Instagram Advertising Can Bring to Your Business:
There are more than 700 million users on Instagram and the community is still growing.
Instagram and Facebook are connected. So it’s easier to target your audience based on Facebook data. All budgeting and scheduling tasks, the setup and creation of ads are done through Facebook. So you don’t need to start from scratch and learn about Instagram, once you’ve already used its sister platform for marketing and ads.
Instagram ads are non-intrusive and less likely to annoy your targeted audience.
The engagement rate on Instagram is higher than the engagement rate on any other social media platform.
You can easily integrate Shopify and sell your products instantly.
Instagram measures the success of your campaign based on awareness reach and recall instead of follower counts, likes or comments.
Most people use their smart phones to read their news, socialize on Facebook or post their own stories and update social media timelines. Most smart phones feature high-end cameras that can shoot photographs to be immediately posted on Instagram. Everybody can be an amateur photographer. Instagram is the best channel for this type of media and it’s why most mobile users have Instagram accounts.
In terms of ROI and cost, Instagram returns the best results. It’s effective and less time-consuming than other online marketing channels.
Advantages of Instagram Advertising:
Instagram Connects You to Your Target Audience
Instagram Has High Engagement Rate
Instagram Lets You Post Your Contents Easily
Instagram Gives Visual Representation of Your Business