Google My Business (or GMB) is a business listing on Google that allows your company information to be output by Google in a variety of different results.
Local search engine optimization (Local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (SERP- search engine results page) often referred to as "natural", "organic", or "earned" results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services.
Types of Google Business Listing:
The results that appear at the top of a page following a search are generally ads. Ads display a green “Ad” rectangle to the left of a URL (shown below), so as not to confuse the searcher with organic results.
Knowledge Graph Panel:
When someone searches for your business directly, or something very closely related, the knowledge panel will appear on the right side of the screen. It highlights a number of things, including reviews, address, hours and phone number.
Local 3 Pack:
When a search is made on Google that involves a location, the results populate with a map and three separate listings related to the search. For example, if I search for BBQ places in Nashville, here’s what appears:
Benefits of Google Business Listing:
how Up in Google Maps Searches:
Next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is proximity to their location. While a quick Google search is certainly effective for narrowing the down the options—especially those on a smartphone—most consumers use Google Maps to locate businesses nearby.
Show Up In Google’s Local 3-Pack:
If you’ve been following Google’s local search results for the past few years, you’ve probably noticed that the once inclusive 7-pack has now become the limited 3-pack. In order to get into this special club, businesses around the world have been trying a number of different SEO tricks to boost their local rankings and odds of being included in Google’s local 3-pack.
Earn Trust From Customers:
For modern customers, one of the biggest hurdles they have to face is that of building enough trust to confidently make a purchase. As a business owner, your job is to help them make that jump as easily as possible. To do this, one of the simplest steps you can take is that of helping potential customers see that your business has an actual location.