Google Ads. The Google Ads mobile app helps you stay connected to your campaigns while on the go with your smartphone. You can track your ad campaigns in real-time, review high-impact recommendations to optimize performance, and take action quickly and easily, no matter where your business takes you.
A Google Ads app campaign is an automated campaign type that enables you to drive both installations (typically shortened to “installs”) and in-app conversion actions. As far as placements go, an app campaign connects you to users across Google Search, Google Display, YouTube, and Google Play.
Basically, once you’ve submitted a couple lines of ad copy, some visual assets, a campaign objective, a budget, and a bid, Google Ads automatically generates your ads and optimizes them according to network. As time goes on, Google Ads takes note of which copy/visual combinations drive the best results and prioritizes those over others.
How to create a Google Ads app campaign
To get started with your first Google Ads app campaign, sign into Google Ads and select Campaigns from the left-hand menu. Click the + button to create a new campaign and select the App option on the far right side.
Then, select your app’s platform (Android or iOS), enter your app’s name, and select it from the list that Google Ads generates.
After you’ve named your app campaign, it’s time to submit your ad copy. You’ll need four independent lines of text that can be rotated in any order. These lines should be 25 characters or shorter, and at least one of them should be 20 characters or shorter to account for smaller device screen sizes.
Advantages of Google App Ads:
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads.
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.
One of the most used marketing strategies in every business is email marketing, which is why gmail ads can be helpful as well.
One of the coolest benefits of Google AdWords is reconnecting with your website visitors. Let me elaborate.
It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google AdWords.
Confused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account.