Google Ads

Google Ads

What is Google Ads?


Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Formerly known as Google AdWords, Google Ads is intended to make it easier for main street brick-and-mortars to advertise across partner pages, video, search, and more in order to reach potential buyers.

For small businesses Google is introducing Smart Campaigns, an easier way to target visitors who are ready to call, visit the store to make a purchase or go online.

Google Adwords now known as Google Ads is the version of Google Pay Per Click Advertising Model. It allows you to display ads which link directly to your website when searches are done for your chosen keywords or key phrases. These ads are located to the right of the results which Google gives you for a search and they're also displayed on Googles many partner sites which include AOL, Earthlink, How Stuff Works and blogger. Recently with the launch of Googles Adsense program your ads could also be displayed on websites related to your keywords.

Benefits of Google Ads


Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:

Target your ads:

Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.

Control your costs:

Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.

Measure your success:

With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too. By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.

Manage your campaigns

Google Ads also offers you tools to easily manage and monitor accounts. If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location.

How To Profit With Google Ads?


Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign.

If you’re just starting your journey, then fear may be dominating your thoughts, so in this article my goal is to put you at ease. The steps I’m about to go through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.

I’ll never forget my very first Google AdWords campaign back in 2006. I was fresh out of college and my boss handed me the reins to an account he had set up himself but didn’t have time to manage. My task seemed simple enough. Don’t screw up what was working already, and more importantly, create even more profitable campaigns.

Over the next 365 days, I went on to manage half a million dollars in Google AdWords advertising. And two days in particular are forever etched in my memory. I refer to both as my “$10,000 days.”

The first $10,000 day was glorious. It was the most money the company made in a single day from an ad campaign I personally set up and optimized all by myself. Yup, I felt like quite the man that day. The second $10,000 day was inglorious. It was the most money the company lost in a single day and all fingers rightfully were pointed at me and the AdWords campaign I personally screwed up.

The reason I bring up that embarrassing example is because you need to be aware of the power of AdWords. When set up and managed properly, AdWords is one of the best sources for new customers. Several years ago, I helped a business unit in that same company grow from $0 to $4,000,000 on the back of hardworking AdWords campaigns. But as you now know, I also have watched tens of thousands of dollars flush down the AdWords drain due to mismanaged campaigns.


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