A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message. Posters also are used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
Advantages of Festival Posting Design:
Make quick, immediate visual impressions on potential customers. Larger than brochures and flyers and smaller than billboards, posters that feature a compelling message and provocative design boast drawing power.
Offer continuous exposure. People will see your posters for as long as you leave them hanging, though there is wisdom in not allowing them to stay up so long that people begin to tune them out.
Are capable of reaching a wide audience, especially in high-traffic areas where many people are likely to see them.
Are more affordable than some other advertising methods, especially ads placed in newspapers and magazines. Here, an ad can cost from $500 to $20,000 or more. The cost of a “poster run” will obviously depend on size, quantity and any special modifications. But when they're purchased in bulk, posters can cost only a few dollars each. The affordability factor can make posters conducive to an ongoing campaign, in which a new message is featured every month.
Create symmetry with other marketing initiatives to reinforce your corporate identity. In fact, posters ought to be used to create such symmetry insofar as your company's colors, logo and messages are concerned. Your customers should see similarities between the look, feel and messages on your website and other marketing collateral and those on a poster.
Provide another opportunity to capitalize on a popular marketing campaign. You'll know when this happy day arrives; you'll be looking for ways to keep the advertising momentum going, and posters could provide part of the answer. For example, you could duplicate an online ad in the form of a poster just as readily as you could create a poster and then duplicate its popularity in the smaller format of a flyer.
Are capable of being interactive. For example, a poster can be customized so that it contains a coupon or quick-response (QR) code. The latter, which resembles a square barcode, can store information that you'd probably like potential customers to have, such as your business address, phone number, email address and website URL. This is one feature that ought to make the youngsters on your team sit up and take notice.