What is Book & eBook marketing?
Basically, eBook marketing is when you take an electronic book that you own and use the internet to get people to buy it. There are several avenues that you can take when it comes to internet marketing for eBooks. We will be discussing each of them here.
Why eBook
eBooks are firmly rooted as the cornerstone mid-funnel content in marketing strategies. They are extremely versatile in their effective promotion abilities, namely through blogs, email marketing, social ads and PPC, effectively moving prospects from top-of-funnel to mid-funnel.
Interested viewers get a free eBook with compelling tidbits of info, and you get more names and emails on your mailing list.
Faster:
You can produce an eBook much faster than traditional printed brochures, pamphlets, or catalogs.
Accessible:
An electronic book can be easily accessed from virtually any device that is eBooks Connected to the internet. Smartphone’s, tablets, e-readers as well as laptops and desktops can access an eBook.
Reusable:
Without a complete re-write, you can leverage your eBook in multiple channels such as social media, industry events, and your web site. You can also send your eBook to your email subscribers once a year, making only minor revisions where needed.
Printable:
if you desire to have a print version of your eBook the effort is relatively simple.
Interactive
With an eBook online you can request readers to provide their comments and feedback. This is an invaluable marketing tool that lets you respond more personally to those who could be converted to customers.
Inexpensive:
The cost to produce an eBook is relatively inexpensive when compared to other marketing material productions.
Flexible:
You can include links to YouTube videos, presentations, and other online resources as part of your eBook.
E-books are growing in popularity among the readers:
In the past few years, eBook sales have increased exponentially, and the popularity of eBooks as compared to print books is definitely on the rise. eBooks are simply convenient to carry around, read anywhere and anytime.
Fast and easy:
You can publish an eBook yourself, or get it done via a book marketing company. Either way, it's going to be a lot faster than traditional publishing. If you decide to do it yourself, complete your manuscript and convert it to the formats that most of the popular eBook-readers use, and submit the finished book to the most famous avenues available for publishing an eBook. If you contact an eBook publisher, they will also make sure that your book is available at all the major online bookstores.
Costs little or nothing:
EBook publishing and marketing costs way less than the traditional methods. eBooks can be submitted to various popular websites to gain the right kind of visibility without spending a fortune on advertising and marketing.
Revision and update:
EBooks can be revised and updated whenever you want. In a case of non-fiction books, you can quickly change the content that has become obsolete and adds information that is more relevant in this rapidly changing world.
Strong eBook sales record could create a good impression on a publisher:
If you are using a combination of an eBook and a print copy, the eBook serves as a means to an instant spotlight. With the reviews and the number of downloads, you can quickly gauge the popularity of your book and the type of audience you might want to target for your print copy. It helps put things in the right perspective when you prepare a marketing plan for your print version. If your eBook sales records are great, it helps create a good impression on a prospective publisher.
