E-Commerce Marketing

What is E-Commerce Marketing?

Ecommerce marketing is promoting your store to potential customers through a variety of marketing channels. The goal is to get people who are interested in your products to visit your store and buy from you.

Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.

When you break it down, this is what it looks like:

• Drive traffic to your online store.
• Convert traffic into leads.
• Convert leads into sales.

Benefits of E-Commerce Marketing:

• Convenience and Quick Service
• Low Cost for Operations
• Measure and Track Results
• Demographic Targeting
• Global Marketing
• Ability to Multitask
• 24/7 Marketing
• Data Collection for Personalization
• Diversified Marketing and Advertising
• Instant Transaction Service
• Better Sales Relationships
• Time-Effective Marketing
• Continued Marketing Campaign

Advantages of E-Commerce Marketing:

• Extremely low risk
• Reduction in costs through automation and use of electronic media
• Faster response to both marketers and the end user
• Increased ability to measure and collect data
• Opens the possibility to a market of one through personalisation
• Increased interactivity
• Increased exposure of products and services
• Boundless universal accessibility