Ecommerce marketing is promoting your store to potential customers through a variety of marketing channels. The goal is to get people who are interested in your products to visit your store and buy from you.
Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.
When you break it down, this is what it looks like:
Drive traffic to your online store.
Convert traffic into leads.
Convert leads into sales.
Benefits of E-Commerce Marketing:
Convenience and Quick Service
Low Cost for Operations
Measure and Track Results
Ability to Multitask
Data Collection for Personalization
Diversified Marketing and Advertising
Instant Transaction Service
Better Sales Relationships
Continued Marketing Campaign
Advantages of E-Commerce Marketing:
Extremely low risk
Reduction in costs through automation and use of electronic media
Faster response to both marketers and the end user
Increased ability to measure and collect data
Opens the possibility to a market of one through personalisation