Cab Advertising Transit media has become a really popular form of advertising in India. From metros to buses to the taxi services, transit media is an advertiser’s haven. Metropolitan cities in India were the first to adopt widespread usage of cab services for easy shuttling of passengers from one point in the city to another. Cities like Bangalore, Delhi, Mumbai, Kolkata, Hyderabad, Chennai, Pune etc. have seen a surge in the riders of cabs ever since the inception of Ola and Uber. With innovative options like in cab advertising, exterior branding, video ads inside Sedan cars, Ola and uber have a lot to offer when it comes to cab advertising.
Types of Mall Advertising:
It is a medium of indoor Advertising in Malls. This means placing your Advert at the entry gate of the mall, where it is not likely to be missed by any visitor.
Here the elevators are adorned with company logo and graphics, and looks more like branding the Elevators.
These screens are usually placed at the centre of the Mall premises or where it is most crowded. And highly engaging digital ads are played on the screens.
Standees and Cut-outs:
You might have seen various printed rectangular Adverts, standing on the floor, these are nothing but standees. They can be placed anywhere in the Mall premises be it the compound, lobby or corridors.
When the Adverts are placed handing from the top, these are called Drop-downs.
These are the option of Mall Advertisement wherein the Advert is placed on a backlit panel, which is highly attractive and unmissable.
Glass Lift Shaft:
Here the Adverts are placed on the Glass of lift shafts.
Brands can also place their products for sampling under Mall Advertising. It is a unique way of connecting with the consumers, collecting customer feedback and launching new products.
Food Court Advertising:
Brands can also mark their presence at the food courts, while the individuals are in the relaxed mode and resting.
You might have witnessed the banners placed on the poles, standing on the open areas of the Malls. These are nothing but Flag poles.
Various promotional or launch events can also be initiated in the premises of Shopping Malls which greatly benefit in Brand Engagement.
Advertising in Washrooms:
These are the places where brands place their Adverts to enjoy the uninterrupted attention of the audience.
Parking Boom Barriers:
Brands can even advertise at the Parking barriers to attract the individuals while entering and exiting the malls.
Why choose Cab advertising?
Brands can reach out to their target group’s city wise.
In cab advertising connects the passenger with your brand.
Cabs are the best option for taking your brand across the city and create a buzz.
Cab exterior branding allows your brand to reach out to city-wide audiences.
A person Spend well above 10 mins on a cab ride, therefore there is high possibility of your ad being noticed.
Lowest cost per reach, in comparison with other non-traditional media options.