What is Brochure Design?
A brochure is a printed publication that will contain select information about your business at a glance. This can promote your company in general, or might highlight special offers and products. Either way, this then gives you a physical printed item that you can hand out in order to quickly convey the key points of your business and possibly establish a new lead or sale.
Think of these brochures as miniature websites but where you only have one page. If you were going to make a one page site for your company - what would it say? It needs to grab attention, tell the reader what it’s about and then quickly give them a way to get in touch or to get more information.
This needs to act fast, because as soon as they put down your brochure you have lost them and they are unlikely to follow up on it.
Types of Brochure:
A brochure has many different types and each type has got a different role to play. It can be classified into following 5 types according to its format and layout.
Gate Fold Brochure:
This is a pretty uncommon brochure because of its expensive cost, which has a great influence when it is used appropriately. Its inward folding design makes it convenient to carry and its paper quality is very high thus readers can keep it for a long time.
Bi-Fold Brochure:
Bi-Fold Brochure is found among us every day. It is one of the most popular and widely used brochure types around, while has a more formal layout than tri-fold brochures. It mainly used for product catalogues and presentations, trade shows and corporate meetings, etc.
Tri-Fold Brochure:
It is easy to know this is a three folds brochure according its name. And this is a pretty common and brochure that we can see it everywhere. This brochure has enough space for designers to present information and design interesting thus attract more attention of reader.
Z-Fold Brochure:
A Z-Fold brochure, basically an accordion fold, is a great brochure folding option because of the versatility it provides. Designers can separate each element by making each panel stand alone, or design the brochure so that it opens out to a full spread with one large, dramatic photograph.
Advantages of Facebook Advertising:
Easy to distribute:
The best part about brochures is that you can place them at different locations. You can easily place them on the tables at your office or in the promotional giveaways. If you are giving away some tangible items to promote your company at a fair then you can handover the brochures too to the customers.
Cost effective:
No doubt, brochures can prove to be the low-cost marketing plan. With a little investment, they can help marketing your company at a larger scale. Our business brochure design company will design the sleek brochures that will not make a burning hole in your pocket.
Establish business authority:
You must know that a printed brochure strengthens the identity of the business. It informs clients of an established business and they take you seriously. Like letterheads and business cards look more credible, brochures reflect the authenticity of your company.
One-on-one communication:
It is always more effective to communicate on a personal level than to approach a larger audience at a single time. The brochure achieves the goal of reaching a person individually. The written brochure material adds a personal touch and is likely to gain more attention..
Holds essential details:
A company brochure includes all the necessary details that a company wants to impart to the masses. Many a times, companies miss out the important points while giving the details verbally to the audience. However, the brochure can do wonders and make the audience aware about your company.
