What is Billboards?

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.

Billboard advertising makes an instant impression, getting your message across in seconds. Billboards enable advertisers, large or small to reach huge audiences every day. Clear Channel has over 3,300 billboards and can offer advertisers a stunning platform to create advertising that makes an impact, helping build your brand and driving sales through high-impact, large-format sites.

How effective is billboard advertising?

Adding out of home media and billboard advertising to your media plan can significantly increase your reach into a market, and your ability to connect to your target audience. While other media platforms are losing traction do to fragmentation of advertising channels, out of home is thriving due largely to its time tested ability to deliver high visibility, cost effective programs. Out of home is also ideally suited to work in synchronicity with mobile platforms and social media.

There are four main types of billboards and they are:

Traditional billboards:

The standard size is 14’x 48′ (height x width) and advertisements are printed on flexible PVC vinyl sheet

Mechanical billboards:

They are also known as multi-message billboards or tri-vision billboards. You can show a maximum of 30 images per side.

Digital billboards:

The new and modern form of billboards they enable multiple static advertisements to rotate. They are integrated with LED technology.

Mobile billboards:

These billboards are normally mounted on trucks or other vehicles depending on its size and are integrated with LED technology.

Benefits of billboard advertising:

  • TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
  • Billboard advertising offers high visibility and can attract potential customers.
  • It is still considered to be a very cost-effective method of advertising
  • Billboard advertising can help in creating brand awareness and build brand value
  • Using one billboard advertisement placed in a central location, you can reach out to hundreds and thousands of people every day. You can also have location specific billboard advertisements depending on your target audience.

Advantages of billboard advertising:

  • You only have a few seconds for someone to glance up at a billboard, so their size is a huge advantage. Large, bright, eye-catching graphics with one key message is the best route - it will leave people with a lasting impression in their mind.
  • With billboards you have a guaranteed audience. As your message gets repeated views it becomes more engrained in their memory, they will remember it more and will come to find you.
  • Ads on billboards are free to passers by - they don’t have to buy a newspaper or a cinema ticket in order to view your message.
  • Outdoor advertising on the whole is constantly evolving – media advertisers are working closely with brands to incorporate digital, social media and interactive strategies to increase consumer engagement.
  • With more commuters on the roads than ever before, billboard advertising allows you to reach more people faster and cheaper than any other mass marketing media.
  • Billboard advertising is the only media where the advertiser has full control of the ad space. The ad has constant exposure – no other media allows your message to be displayed 24 hours a day, 7 days a week.
  • Brands such as Coca-Cola, BMW, Sky, McDonalds, Tesco and Nike are all doing it – why aren’t you?

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