What is Influencer Marketing?
Influencer marketing (also known as influence marketing) identifies and activates trending social media personalities to promote a product or campaign across various social platforms. Influencers are enlisted for their unique ability to endorse brands to targeted audiences, while remaining true to their unique voice and story. It is a beneficial partnership for brands looking to attract and retain new customers through a trusted, authentic source.
Product placements:
Social influencers collaborate with brands to include their product or services within their original content. This is a brilliant opportunity for brands to leverage the influencer’s loyal following to gain exposure and engage customers.
Contests:
Utilizing social influencers to promote contests and events generates word-of-mouth awareness about a product or brand, and encourages social media engagement by following the brand’s account or using branded hashtags.
Campaigns:
By giving influencers full creative control, they’re able to create organic, branded content that communicates key messages in a way that resonates with their audience-leading to higher levels of engagement and amplification.
Account takeovers:
To generate higher numbers of followers and increase engagement on a brand’s social platforms, influencers host a ‘takeover’ where they post original, creative content from the brand’s Instagram, Facebook or Twitter accounts on the brand’s behalf.
Benefits of Influencer Marketing:
Advantages of Influencer Marketing:
